The charme and elegance of Italian furniture design will, once again, land in Shanghai.
The 2nd edition of Salone del Mobile.Milano Shanghai will be held from 23 to 25 November 2017 at the Shanghai Exhibition Centre (SEC), staging the best of furniture and Made in Italy interior design. Last year’s edition was a success, with over 20.000 visitors from the first-tier regions of China as well as some central regions in fast development. The interest in the fair has confirmed the expectations of a project well pondered and tailor-made for the needs of the Chinese consumers.
This first Salone has laid the foundations to strengthen the cultural and commercial bridge between Milan and Shanghai, Italy and China, and to continue to consolidate it by creating the best conditions for a dialogue that will bring benefits to both parties. It was also a strong and important signal from the Italian System that has succeeded in unifying the maximum synergy between all sectors of Italian excellence, from fashion, food and beverage to automotive.
We at UOZU share the same passion for Italian design and believe in the vast possibilities of creating meaningful cooperation between Italy and China. We will organize something very special during the fair, stay tuned for further news and anticipations. Viva il design!