November 5-7, 2018, the 6th Shenzhen International Industrial Design Fair was successfully held in Hall 2 of Shenzhen Convention and Exhibition Center. The exhibition was hosted by the Shenzhen Municipal People's Government and undertaken by the Shenzhen Industrial Design Industry Association. Known as the "Global Industrial Design Wind Direction", Shenzhen International Industrial Design Fair, with the theme of "Design Drives [Knowledge] Drives Design", aims to bring together the world's leading-edge design, promote design empowerment and drive industrial transformation for brand realization.
As a member of IDA (Italian Design Association), UOZU was honored to have being invited to participate in this fair. The Italian Design Association is composed of a team of Italian designers and architects to establish the Italian design system in the Pearl River Delta region and promote the development of the Italian design industry in China.
UOZU's booth was located in the Italian Design Pavilion. We presented at the exhibition: Cosmo magnetic track integrated series, which consists of spotlights, line recessed lights, wall washers, can also add decorative lighting according to the scene application. This newly developed magnetic track system is supplied by AAG, a professional Italian magnetic track supplier. This product combines the key technology of lighting, basic and artistic lighting and the concept of space application to solve the all-round demand for space simplicity and extension.
Also on display at the fair is UOZU's most classic and best-selling downlight series: Alba ( Fixed downlight series)、Mercurio/Loto/Orione/Elio ( Ajustable downlight series ), which combines exquisite craftsmanship with modern design aesthetics and it’s leading the industry in optical manufacturing. The compact body can be used in different scenes and blended with contemporary architecture. The UOZU product design concept of “Let the light do the design” is everywhere.
At the exhibition site, UOZU received the attention of the leaders of the meeting: Shenzhen Mayor, Mr. Chen Rugui, deputy mayor of Shijiazhuang City, Mr. Jiang Wenhong visited the exhibition area of UOZU, and highly praised the brand positioning and product design concept.
The three-day Shenzhen International Industrial Design Fair was a great success, with more than 100,000 visitors. Shenzhen International Industrial Design Fair not only enhances the international influence of “Shenzhen Design”, but also deepens the development of Shenzhen industrial design towards high-end, internationalization and branding.